AI visibility and GEO
Getting named in the answer when a customer asks ChatGPT, Google’s AI or Perplexity for a recommendation.
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2026 / 08 / 27
NLWeb for Local Businesses: What It Is, and Why Yours Probably Does Not Need It Yet
NLWeb is Microsoft's open project for making a website answer questions in plain language. It is real, it is interesting, and for most local businesses it solves a problem you do not have yet. Here is what it does, what it costs, and how to tell if you are the exception.
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2026 / 08 / 01
The Latest AI Search Research, Checked: What Actually Holds Up
Four claims about AI search, checked against the primary sources instead of the screenshots. What Google itself says, what the click data shows, and the one finding that actually helps a small business.
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2026 / 07 / 11
AI Overviews Are Eating Local Search Clicks: Here's What Coachella Valley Businesses Should Do
Google now answers many local questions itself, before anyone clicks. That's a threat to businesses that rely on ranking, and an opening for the ones who adapt first.
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2026 / 07 / 10
llms.txt, Schema, and Entities: The Technical Checklist for AI Search Visibility
The under-the-hood work that decides whether AI systems can read, trust, and cite your website. A working checklist, the same one we run on client sites.
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2026 / 07 / 08
What Is GEO? Generative Engine Optimization, Explained for Local Business Owners
SEO got you found on Google. GEO gets you recommended by AI. A plain-English explanation of the biggest shift in local search since the map pack.
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2026 / 07 / 02
Why Your Auto Repair Shop Doesn't Show Up When People Ask ChatGPT for a Mechanic
More drivers are asking AI tools to recommend a mechanic. Here's why your shop probably isn't in the answer, and what actually gets you cited.
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2026 / 07 / 01
Will AI recommend your business?
Your next customer may never see a search results page. Here is how to make sure AI assistants name your business as the answer.
Local SEO and Google
Showing up in the map pack and the search results for the people already looking for you.
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2026 / 09 / 13
Auto Repair Shop Marketing: What to Do First, and What It Costs
Where a repair shop's marketing money should go first, what you can do yourself, and what it costs to hire it out. Plain English, no guarantees.
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2026 / 07 / 06
The 5-Minute Google Business Profile Fix That Gets Repair Shops More Calls
One setting inside your Google Business Profile quietly decides which searches you show up for. Most shops have it half-configured. Here's the fix.
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2026 / 06 / 12
Why your local business isn't showing up on Google
The five most common local-SEO gaps we find, and the order to fix them in. The first two cost nothing but time, which is why it stings that most businesses skip them.
Ads and measurement
Spending money on customers instead of impressions, and knowing which one you bought.
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2026 / 07 / 04
How to Increase Car Count (and How to Tell When ARO Is the Real Problem)
Before you buy more cars, check whether car count is really the problem. How to tell, and what actually brings more cars into a repair shop.
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2026 / 05 / 28
What to actually track from your ad spend
Cost-per-lead beats impressions every time. Here is the simple dashboard we build for every client: five numbers, one row per week, readable in ten seconds.
Websites that convert
Sites built around the one action that pays for everything else.
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2026 / 09 / 13
ADA Website Compliance: What the Law Says, and a Checklist You Can Run Yourself
Does your business website need to meet the ADA? What the law actually says, a plain-English checklist you can test in 20 minutes, and what a free scan can't catch.
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2026 / 08 / 06
Restaurant Website Accessibility in California: The Rules, and the Menu Problem
A third of the access violations alleged in California complaints are on websites, and for a restaurant they cluster in five predictable places. What the law requires, what standard applies when no federal rule names one, and what to fix first.
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2026 / 05 / 09
A website is a road, not a brochure
Why the sites that convert are built around one customer action, not a list of pages. Every page ends at an intersection, and one signpost beats six equal options.